messmo

Sites with existing mobile web solutions can use messmo PhoneLayer to create a hybrid App and have it published in either the App Store or Via Google Play, hence maximising brand awareness. messmo PhoneLayer adds value to services like PhoneGap via providing additional capabilities such as full App Push integration and server side photo uploads.

Messmo’s PhoneLayer service enables publisher’s to deploy their mobile web solutions within a native App wrapper, without the expense or complexity of writing native Apps. PhoneLayer supports iOS, Android and Window’s Phone native wrappers.

Unlike alternative solutions, PhoneLayer supports dynamic web pages. Hence a PhoneLayer App serves mobile web pages dynamically from your site. This means that your mobile pages can evolve post publication, thus it is not necessary to republish in order to change your mobile solution. At the same time a high quality UI is required to meet the requirements of a near native experience when wrapped as an App. PhoneLayer when used in conjunction with platforms such as Sencha and JQuery Mobile, enables the creation of high quality user experiences that are nearly indistinguishable from native Apps.

messmo was an early adopter of push, and has built and deployed push solutions that have served millions of App pushes. messmo Push is uses both proprietary technology as well as partnering with leading Push vendors to provide carrier grade push solutions for messmo clients. messmo’s Push Service provide both direct device push as well as user based models at extremely competitive pricing. Additionally messmo’s Push Services can manage the complexity and delivery integrity issues resulting from individual users having multiple devices and also sharing devices.

Messmo also partners with OtherLevels to provide deep dive analytics on audience engagement resulting from push. By using OtherLevels, a publisher can see not only which members of their audience are responding to push messages, but can also split test, and re-target based on prior engagement metrics. For more information about OtherLevels see www.otherlevels.com.